"NCC has always been focused on acquiring the critical data necessary to illustrate the value of spot cable advertising. Ease of access to information has always been a challenge in our industry, but Who's Watching.TV has created an effective software solution. The product instantly provides the user with an enormous amount of audience data - simply and efficiently. We are pleased to work with them in continuous development."
Jeff Boehme, SVP, Research and Marketing, NCC
"We have found Who's Watching.TV to be a real asset in providing state of the art access to Nielsen overnight data. The site ties together this important research in ways that are intuitive and easy to navigate, revealing otherwise hidden relationships in the ratings that other systems simply don't address."
Larry Goldstein, SVP, Group Director, Research and Development, PHD USA